I provide evidence-based corporate colour review and brand colour strategies for existing corporate colours and new logo design development.
Brand and corporate colours need to achieve a number of diverse objectives. Selected colours need to appear compatible with corporate values and brand personality plus achieve a level of market differentiation. In addition, corporate colours need to achieve effective visual literacy and be easily perceived by people with colour-blindness and declining visual capacity.
The above image is a corporate colour mapping study undertaken for Simon Owen, CEO of Ingenia Communities Pty Ltd. The aim was to identify patterns of similarity among the corporate colours of competitors plus identify opportunities for differentiation within the industry sector. Logo colour recommendations were provided as part of this study and were subsequently incorporated into the company’s corporate identity design in October 2008. Ingenia Communities website.