Colour psychology – Channel 7


colour psychology zena o'connor

I was invited to join the panel on The Daily Edition on 2 July 2015 to discuss evidence-based colour strategies. This edition of The Daily Edition, hosted by Sally Obermeder and Tom Williams, focused on research about colour psychology and the capacity of colour to impact human response. Research indicates that some colours, depending on context, can have a greater impact than others. Evidence-based applications of colour psychology also have important implications for business and marketing.

The Daily Edition screens on Channel 7 every weekday at 2:00pm. You can find out more about the program at their website.

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