I provided evidence-based colour psychology insight to support the launch of a new software product, Norton by Symantec. My input included an insights report and on-site attendance at the launch event in November 2012.
The launch event, arranged by Porter Novelli, was held at Circular Quay, Sydney. It involved providing members of the public with the opportunity to express their feelings when computer operations are slow. Extra large canvases and coloured paint provided and these were enthusiastically used by members of the public to express feelings.
Photos of the launch event below and Symantec ANZ on Twitter.
The event attracted much public interest and publicity in the new software, and drove a stream of potential customers to the software website and Facebook page. 13 November 2012