I was asked by the Colour Society of Australia to present a seminar on Colour Psychology: Origins and Evidence. The seminar, which examined the diverse origins as well as evidence and applications of colour psychology in applied design and the built environment, was presented on 12 August 2015.
Spanning from antiquity to traditional and New Age beliefs, ideas about colour psychology abound. Much of the information in mainstream media is drawn from theories dating from 19th and 20th centuries. Many of these theories and beliefs are unfounded and lack evidence. Some colour psychology ‘experts’ promoted their theories for personal gain and some of these ‘experts’ were fined or did goal time as a result.
The seminar also explored recent, evidence-based information about colour psychology. Most of this information is drawn from research studies of the last 20 years and have a sound empirical basis. Tools to distinguish evidence-based information from unfounded beliefs and unsubstantiated claims were discussed.
The seminar illustrated some of the ways in which evidence-based information about colour psychology can be applied in design and the built environment. A range of applications of evidence-based colour psychology examples in design and the built environment were discussed.
This Continuing Professional Development (CPD) seminar was based on a fully referenced and illustrated ebook by Zena O’Connor that is available from Amazon.com.
You can find out more about events held by the Australian Colour Society at their website.