This 3 hour Colour Psychology seminar blends evidence-based colour psychology theories, practical examples and interactive exercises.
The diverse origins of colour psychology theories are examined including the many exponents of colour psychology, some of whom were jailed for fraud. Takeaways include effective evidence-based colour strategies for marketing, design, and the built environment.
In this seminar, participants find out how colour can not only attract attention and create differentiation, but also convey meaning, encourage engagement, support orientation and way-finding, and help achieve communication and behavioural objectives.
This seminar is essential for anyone who uses colour in design, marketing, advertising and the built environment. For architects and designers, this seminar attracts 3 CPD points.
Key learning objectives include:
- Understand colour attributes and categories.
- Understand the complexity of the interface between colour and human response and the factors that influence this interface.
- Understand the diverse origins of beliefs about colour psychology.
- Distinguish evidence-based information from unsubstantiated claims.
- Examine evidence-based information about colour psychology and how it has been applied – practical solutions for real problems in applied design and the built environment.
Colour Psychology seminar dates:
6:00-9:00pm Thurs 11 February 2016 at WEA House, Sydney – Sold out
6:00-9:00pm Wed 12 August 2015 at Colour Society of Australia – Sold out
This is a TEQSA-compliant CPD seminar based on a research by Zena O’Connor. An illustrated and fully referenced eBook is available from Amazon.com
Image: Artist Rick Vermey, Klaasen Lighting Design, Cooling Brothers glass panels, QUBE apartment project in Subiaco, Western Australia