Colour psychology seminar

This 3 hour Colour Psychology seminar blends evidence-based colour psychology theories, practical examples and interactive exercises.

The diverse origins of colour psychology theories are examined including the many exponents of colour psychology, some of whom were jailed for fraud. Takeaways include effective evidence-based colour strategies for marketing, design, and the built environment.

In this seminar, participants find out how colour can not only attract attention and create differentiation, but also convey meaning, encourage engagement, support orientation and way-finding, and help achieve communication and behavioural objectives.

This seminar is essential for anyone who uses colour in design, marketing, advertising and the built environment. For architects and designers, this seminar attracts 3 CPD points.

Key learning objectives include:

  • Understand colour attributes and categories.
  • Understand the complexity of the interface between colour and human response and the factors that influence this interface.
  • Understand the diverse origins of beliefs about colour psychology.
  • Distinguish evidence-based information from unsubstantiated claims.
  • Examine evidence-based information about colour psychology and how it has been applied – practical solutions for real problems in applied design and the built environment.

Colour Psychology seminar dates:

6:00-9:00pm Thurs  11 February 2016 at WEA House, Sydney – Sold out

6:00-9:00pm Wed 12 August 2015 at Colour Society of Australia – Sold out

This is a TEQSA-compliant CPD seminar based on a research by Zena O’Connor. An illustrated and fully referenced eBook is available from

Image: Artist Rick Vermey, Klaasen Lighting Design, Cooling Brothers glass panels, QUBE apartment project in Subiaco, Western Australia




  1. Carol-Ann
    February 14, 2016 / 6:01 pm

    I found your seminar to be well paced with rich and useful information. The visuals were very good.

    • February 15, 2016 / 9:06 am

      Thank you Carol-Ann. I’m glad you enjoyed the seminar and I found your input really interesting and I’m sure others in the class did too.

  2. Melissa
    February 17, 2016 / 11:03 am

    I really liked the way you dispelled/debunked the myths and then presented the evidence-based theory. The handouts and visuals were excellent.

    • February 18, 2016 / 12:05 pm

      Thank you Melissa! It was great to have you as a participant and I really enjoyed your input.

  3. Kate Johns
    April 3, 2016 / 8:30 pm

    Hi, are you planning on doing this seminar in Melbourne?

    • April 4, 2016 / 2:32 pm

      Hi Kate, the short answer is yes. I’ll had your email to our database and keep you updated. Cheers, Zena

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