Logo design

Logo designs Zena O'Connor

Bristol & Brooks was a design/gift store start-up that was initially established on Oxford Street, Paddington. However, the calibre of the brand led to a tenancy in prestigious Chifley Plaza, Sydney alongside global brands Tiffany & Co.; Max Mara and Crabtree & Evelyn. For this logo design, I used Copperplate typeface in dark green on a white background to convey a timeless yet contemporary trans-Atlantic vibe.

The Australian Cashew Company required a logo design that could maintain consistency and legibility across all platforms and applications including letterhead and packaging.  I created a simple and cost-effective black and white logo design in September 1989. A typeface in common usage enabled the easy replication of the logo irrespective of platform and geographic location.

The Europa Epic-cure logo design was created in 1987. The design was for a small business that imported and distributed Russian caviar and European smoked salmon. At the time, the client liked the combination of red and gold. These colours were considered suitable for the upmarket nature of the product range.

I was commissioned to design a logo for the technology start-up Vapocure. The company required a logo design that reflected the highly technical and scientific ‘vapocure’ process. In addition, the logo design also needed to convey a sense of reliability and hence variations of the colour blue were chosen. The company had a very successful public float and the logo was registered as an Internationally trademark in 1984 as per the IPAustralia website.

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