This Visual Communications course focuses on key topics and principles of design plus theories of visual perception relevant to the development of effective visual communications.
This 12-week course (3 hours per week) was developed as a TEQSA-compliant elective at the University of Sydney (Faculty of Architecture, Design & Planning) in 2011 and I delivered the course through to July 2015. The course has been delivered at private colleges and seminars annually since 2015. Practical, evidence-based information is provided and the key learning objectives include:
- Learning styles: How they influence perception and evaluation of graphic design and visual communications
- The mechanics of visual perception and variations of colour/contrast: The impact on design of visual communications
- Harnessing Gestalt theories of perception and organization to achieve improved design clarity
- Elements of design: Colour, light-dark contrast, direction, shape, size, line, texture, typography
- Design principles and compositional/layout techniques
- Colour strategies for branding, graphic design and visual communications
- Data visualization: Using design to enhance communication objectives and avoid misleading content
- Contrast: Creating/diverting attention, creating focus, mood and ambience
- Perceptual effects and how to use/avoid these in graphic design
- Brand personality and design factors: Content aesthetics vs. functionality
- Enhancing content using storylines and ‘sparklines’ to meet audience needs and communication objectives
- Social media and website: Key Design factors that support branding and communication objectives
At the University of Sydney, the course has been updated and continues to be offered online as per this link.