Visual Communications Course

This Visual Communications course focuses on key topics and principles of design plus theories of visual perception relevant to the development of effective visual communications.

This 12-week course (3 hours per week) was developed as a TEQSA-compliant elective at the University of Sydney (Faculty of Architecture, Design & Planning) in 2011 and I delivered the course through to July 2015. The course has been delivered at private colleges and seminars annually since 2015. Practical, evidence-based information is provided and the key learning objectives include:

  • Learning styles: How they influence perception and evaluation of graphic design and visual communications
  • The mechanics of visual perception and variations of colour/contrast: The impact on design of visual communications
  • Harnessing Gestalt theories of perception and organization to achieve improved design clarity
  • Elements of design: Colour, light-dark contrast, direction, shape, size, line, texture, typography
  • Design principles and compositional/layout techniques
  • Colour strategies for branding, graphic design and visual communications
  • Data visualization: Using design to enhance communication objectives and avoid misleading content
  • Contrast: Creating/diverting attention, creating focus, mood and ambience
  • Perceptual effects and how to use/avoid these in graphic design
  • Brand personality and design factors: Content aesthetics vs. functionality
  • Enhancing content using storylines and ‘sparklines’  to meet audience needs and communication objectives
  • Social media and website: Key Design factors that support branding and communication objectives

At the University of Sydney, the course has been updated and continues to be offered online as per this link.

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