About

Zena is one of a handful of people with a PhD that investigated the interface between colour and human response. In 2006, Zena established Design Research Associates and the Colour Collective Sydney in 2017 – see website.

A designer by training, Zena is an evidence-based colour consultant. She provides insight, validation and colour strategies for design, the built environment, branding and advertising. In addition, Zena provides advice on the ways in which colour and contrast improve environmental visual literacy for commercial, healthcare, aged care and dementia care projects.  Zena has worked on numerous projects including design for the built environment, data visualisation, colour trend analysis, branding and logo design, product and packaging design, and urban supergraphics.

Zena’s clients include Aevum Limited, Art Gallery of NSW, Arts Health Institute, Arvida Group (NZ), Auckland District Health Board, Auckland City Hospital, Bonds Coates Patons, Bupa (NZ), Deicke Richards Architects (Brisbane), Dept. of Public Works, Hexham Textiles, ING Communities, Juvenile Justice NSW, Klein Architects (Auckland), Lifemark Design NZ, Macquarie University, Museum of Contemporary Art, National Textiles, New Zealand Health Design Council, Norna AI (Sweden), North Sydney Council, Porter Novelli, Powerhouse Museum, Resene Paints, SBS Television, Speedo Swimwear, Sydney Design School, Taylor Fry, University of Sydney, University of NSW and numerous private clients.

Zena has published more than 50 peer-reviewed books, book chapters, academic and trade articles. Plus, she has delivered numerous peer-reviewed conference papers, seminars and public talks. You can check out the full list here or at Academia.edu profile (currently listed in the top 5%) and Zena’s Amazon.com author page.

With an interest in sharing information, Zena has developed and delivered seven TEQSA-compliant university courses on colour theory and application, visual communications design, and design history and theory for the University of Sydney (Faculty of Architecture, Design & Planning), University of NSW (Faculty of Art + Design formerly COFA) and the Sydney Design School.

In addition to being an individual member of the AIC (International Colour Association) since 2009, Zena is a member of the Design Institute of Australia (#13368), Foundation Member of the Art Gallery of New South Wales, and was a long-term CAC member of the Sydney Harbour Federation Trust.

In her free time, Zena is a content creator, cultivates her love affair with music and coffee, and dabbles in photography. Zena’s social media includes Instagram accounts:  @the.colour.collective  @cinema.palettes  @colour.design.palettes @2120music and Pinterest

Education
PhD – University of Sydney (Faculty of Architecture, Design & Planning)
Master’s Degree in Design, University of Technology, Sydney
Bachelor of Business Degree (Major in Marketing), University of Technology, Sydney,
Graduate Diploma in Design, Sydney College of the Arts
Shillito Design School, Sydney.